Ambitions We've Helped Bring to Life

From global household names and retailers to mission-driven associations and emerging innovators, the Brand Ambition team has supported organizations at every stage of transformation, each with a unique ambition to grow, pivot, scale, or lead.

Hilton hotel logo with a navy blue background, white circular monogram with a stylized 'H', and the word 'Hilton' in white text below.
Wendy's logo featuring a cartoon girl with red hair, with text 'Quality is Our Recipe' and 'Old Fashioned Hamburgers' on a red background.
Pepsi logo with red, white, and blue colors, featuring the brand name in purple letters.
Kleenex logo in blue cursive font with small 'brand' text underneath.
The Jim Beam logo with black and gold text and a red wax seal emblem reading "Jim Beam Since 1795".
Oral-B logo with blue background and white text.
Whirlpool logo with a black and white oval background and a yellow swoosh crossing the text.
Conagra Brands logo with colorful leaf, mountain, and waterwave symbols above the company name.
Sharpie logo in black cursive font on a white background.
Black background with white KOHLER logo text in the center
Kelly's logo in red cursive font on a black background.
A bottle of Heinz tomato ketchup with a white cap and label, featuring red, green, and black text, on a white background.
Serta logo with a cartoon sheep mascot beside it
Huggies Diapers logo featuring a red heart-shaped background with white and blue text.
A circular logo with a red checkmark and a silhouette of a cow's head. The text says 'BEEF' in bold, with the slogans 'WHAT'S FOR DINNER' at the bottom and 'SILL' at the left side.
Logo of the American Dental Association with green letters 'ADA' and text 'American Dental Association' underneath.
Nestlé Purina logo with red checkered symbol and black text.

Brand Ambition at Work

ADANow

GenAI Content Supply Chain

Launched ADA Now, a GenAI-powered marketing hub for the American Dental Association. Cut campaign launch times 33%, boosted engagement 200% YOY, and scaled hyper-personalized journeys through Salesforce Marketing Cloud. Positioned ADA as a digital-first leader.

Edelman’s Path to Great Work

Redefining Agency Excellence


Co-developed Edelman’s Path to Great Work, a framework to embed creativity, accountability, and performance across client teams. Rolled out alongside the Creative Content Newsroom, it became a catalyst for $4M in new revenue and helped fuel 60% YOY growth with clients including Hilton, Disney, and ConAgra. The model set a new agency standard for scalable, agile marketing excellence.

New Take on Member Acquisition

Driving $25M Growth & 50K Early Career Dentists


Created Onward, a multi-channel campaign that inspired and supported early-career dentists. Acquired 50,000 new members, generated $25M in incremental revenue, and increased student and new dentist engagement by 40% in six months.

ADA Brand Refresh

It’s a New Day for Dentistry

Rebranded the American Dental Association to reflect the changing face of dentistry - more diverse, more women entering the profession, and evolving definitions of success.

Delivered a 34% lift in awareness, shifted NPS from Detractor to Promoter in just 12 months.

Kleenex Brand Breakthrough

Sharing Care on the Olympic Stage


Brought Kleenex’s brand promise to life during the Olympics by sharing real human stories of care and compassion. The campaign delivered global visibility, strengthened the brand’s emotional connection, and drove a 7% increase in purchase intent.

Nestlé Purina Cat Cams

Reimagining Pet Owner Connection


Introduced Purina Cat Cams, a digital storytelling initiative that let pet owners see the world from their cat’s perspective and answer the question - what do our cats do all day, anyway? Created a breakthrough engagement platform that strengthened emotional connection and brand affinity.

Unilever Project Sunlight

Sustainable Living Brand at Scale


Helped launch Project Sunlight, Unilever’s global sustainability platform inspiring families to live more sustainably. Blended digital storytelling, influencers, and brand partnerships to spark millions of sustainable actions and reinforce Unilever’s reputation as a purpose-led company.

Sharpie as Icon

Turning Everyday Creativity Into a Youth Movement


Transformed Sharpie from a utility marker into a cultural icon. Built campaigns that celebrated self-expression and creativity, driving global relevance and loyalty among younger audiences.